Tuesday, 31 May 2011

Sydney Retail Therapy: Sass & Bide Focus

Day 3 in Sydney and as the weather is still a 'big torrential downpour' I decided to hit the cities streets to see what Australian fashion is all about. I did a lot of wandering to a lot of places that I can’t remember but one place I did remember in particular was the beautiful 'Strand Arcade' along George Street. The arcade was built in 1892 and was the fifth and final arcade to be built in Victorian Sydney meaning it still features all it's quirky architecture in contrast to the modern grey skyline of the city. The Arcade is home to a unique mix of Australian designers, boutiques and specialty stores. I came across the Sass & Bide store, which is located on level 1 and is set out in a small white room with a circular rail of the a/w 11 collection and a tree strategically placed in the middle. The collection, named 'Papa Sucre second winter 11' is full of bright colors which were carried on from their summer collections is all about standing out "Papa Sucre is born from the innate desire to resist mediocrity & be free of yesterday while embracing the strength & splendor of tradition" - press release. For me the collection stood out from other Australian retailers, the garments were interesting, full of texture, color and life. These clothes really do tell a good story and you feel a past from each style.

Claire, the advisor at Sass & Bide looking cute in printed denim described the Australian style as not just jeans and a t-shirt (which most non-Aussie visitors see it as), but a place of quirky, individual style because of its different seasons. I would like to say a huge Thank You to her for her help :)

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