Photos & Video by Me
LFW Day 1 and my first show of the day was Zoe Jordan set in the unique London venue, Mercer Street Studios. SS13 was a complete step into fashion future for Zoe Jordan with a sports luxe, modernism style as opposed to her previous heritage collections. Clean lines with a masculine silhouette referenced throughout was softened with a rainbow of pastels and cute leather metallic baseball caps. Not completely forgetting the heritage roots, Jordan added tribal patterns and an exciting coral boucle statement jacket giving the collection an extra twist. a modern designer with a travellers heart! Guests included Kelly Brook, Brix smith Start, Jake Humphreys, Poppy Delevigne, VV Brown, Zara Martin and Jameela jamil. Excuse the rubbish video filming my hands were so full at the time :/
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